AMZ Seller News #18: 2nd Prime Day is next week, AMZ hourly conversion rates and more

📰 What you need to know

• Amazon second Prime Day “Prime Early Access Sale” set for October 11-12. Hopefully, AMZ will finally empty warehouses shelves and stop creating improvised shopping extravaganzas.

• Amazon hourly conversion rates by category, according to Ad Advance using Amazon Marketing Stream feed’s data, via @guyfosel

• Amazon is testing a 5 product grid. I couldn't replicate the test, but it’s been spoted by Jon Derkits (Amazon US) and Adrián López (Amazon DE)

• SellerX (Amazon aggregator) sued for breach of contract alleging they failed to adequately promote the brand, causing sales to plummet along with the earnout potential

---

🚀Helium 10 Prime Day offer

Buy an annual plan, get 3+ months free!

Lock in the best subscription prices this year when you upgrade to an annual plan. You’ll get:

• Lock in the best price (valued at 3+ months free)

• One-on-one expert support for Adtomic PPC tools to help you maximize your Amazon Advertising ROI

• Hands-on PPC strategies session with Helium 10’s PPC expert

• Access to Helium’s 8-week Adtomic training course (course starts 10/4) 

• PLUS all the regular benefits of Diamond membership

---

🤓 Amazon Pro Tip

Here’s an interesting Amazon PPC pro tip by Bowtied Amazonian

The key to scaling PPC is building the right account structure. Focus on building a keyword harvesting system that allows you to continually move your most effective targets to increasingly granular campaigns and ad groups

Want a walk-through to it? Then check Bowtied’s Introduction to Amazon Keyword Harvesting starting with an Automatic Campaign and ending on a Manual Exact Match Campaign.

---

👀Interesting reads

• Categories where US adults are prioritizing spending vs. cutting back due to inflation (July 2022) according to eMarketer: tough scenario for househould goods, home decor, furniture, apparel, footwear and accesories.

• Faisal Masud, Amazon Basics former Director, shares and interesting post on The Truth About Third-Party Marketplaces and The Fallacy of The Long-Tail, which was quickly answered by Mirakl’s Co-Founder: “Why Marketplaces Fail”.

• Bellavix’s free Amazon Fall Prime Day preparation guide

• Jungle Scout just launched the Advertising Analytics console. A full report for your Sposnored Products, Brands and Display campaigns

• A couple of interesting posts by Bowtied Amazon:

  1. Managing your assortment & item expansion: Do More Items = More Sales?

  2. Fewer, Bigger, Bolder: how less items + better focus = More Sales

  3. The third part of this series of posts is coming next week here.

• Price of shipping containers across the Pacific is $3,900 compared with $14,500 at the start of the year, Wall Street Journal reports.

• Carbon6 raises $66M to keep growing their Amazon tools stack. They’ve just acquired ManageByStats! an Amazon analytics tool that joins Carbon6’s porfolio, including: AMZAlert, Zontools, SoStocked, Seller.Tools, PPC Entourage...

• TikTok to launch live shopping in US using TalkShopLive’s tech.

---

🧐 Recommended tools

InFlow Inventory

We have recently reviewed this all-in-one inventory manager and testing it’s main features:

• Inventory control

• Unified shipments and invoices

• Barcode generation and label printing

• and more

SoStocked

SoStocked is an Amazon inventory management and forecasting software which is fully customizable and, most important, understandable.

---

See you in 15 days!

Best,
Jordi Ordóñez at jordiob.com