AMZ Seller News #18: 2nd Prime Day is next week, AMZ hourly conversion rates and more
📰 What you need to know
Amazon second Prime Day “Prime Early Access Sale” set for October 11-12. Hopefully, AMZ will finally empty warehouses shelves and stop creating improvised shopping extravaganzas.
Amazon hourly conversion rates by category, according to Ad Advance using Amazon Marketing Stream feed’s data, via @guyfosel
Amazon is testing a 5 product grid. I couldn't replicate the test, but it’s been spoted by Jon Derkits (Amazon US) and Adrián López (Amazon DE)
SellerX (Amazon aggregator) sued for breach of contract alleging they failed to adequately promote the brand, causing sales to plummet along with the earnout potential
🚀Helium 10 Prime Day offer
Buy an annual plan, get 3+ months free!
Lock in the best subscription prices this year when you upgrade to an annual plan. You’ll get:
Lock in the best price (valued at 3+ months free)
One-on-one expert support for Adtomic PPC tools to help you maximize your Amazon Advertising ROI
Hands-on PPC strategies session with Helium 10’s PPC expert
Access to Helium’s 8-week Adtomic training course (course starts 10/4)
PLUS all the regular benefits of Diamond membership
🤓 Amazon Pro Tip
Here’s an interesting Amazon PPC pro tip by Bowtied Amazonian
The key to scaling PPC is building the right account structure. Focus on building a keyword harvesting system that allows you to continually move your most effective targets to increasingly granular campaigns and ad groups
Want a walk-through to it? Then check Bowtied’s Introduction to Amazon Keyword Harvesting starting with an Automatic Campaign and ending on a Manual Exact Match Campaign.
Categories where US adults are prioritizing spending vs. cutting back due to inflation (July 2022) according to eMarketer: tough scenario for househould goods, home decor, furniture, apparel, footwear and accesories.
Faisal Masud, Amazon Basics former Director, shares and interesting post on The Truth About Third-Party Marketplaces and The Fallacy of The Long-Tail, which was quickly answered by Mirakl’s Co-Founder: “Why Marketplaces Fail”.
Bellavix’s free Amazon Fall Prime Day preparation guide
Jungle Scout just launched the Advertising Analytics console. A full report for your Sposnored Products, Brands and Display campaigns
A couple of interesting posts by Bowtied Amazon:
Managing your assortment & item expansion: Do More Items = More Sales?
Fewer, Bigger, Bolder: how less items + better focus = More Sales
The third part of this series of posts is coming next week here.
Price of shipping containers across the Pacific is $3,900 compared with $14,500 at the start of the year, Wall Street Journal reports.
Carbon6 raises $66M to keep growing their Amazon tools stack. They’ve just acquired ManageByStats! an Amazon analytics tool that joins Carbon6’s porfolio, including: AMZAlert, Zontools, SoStocked, Seller.Tools, PPC Entourage...
TikTok to launch live shopping in US using TalkShopLive’s tech.
🧐 Recommended tools
We have recently reviewed this all-in-one inventory manager and testing it’s main features:
Unified shipments and invoices
Barcode generation and label printing
SoStocked is an Amazon inventory management and forecasting software which is fully customizable and, most important, understandable.
See you in 15 days!
Jordi Ordóñez at jordiob.com