AMZ Seller News #19: Post Amazon Prime Early Access data, US Top 100 Amazon 3P Sellers and more
Prime Early Access Data reveals a -33% Average Order Value vs Prime Day 2022
📰 What you need to know
👉 Numerator has put together an interesting study based on their Omnipanel’s data for Prime Early Access (10/13) with some interesting finds:
29% of Prime Early Access shoppers used the sale to buy holiday gifts
Average order value: $46.68 vs $60.29 on Prime Day 2022
Best selling products: Amazon Gift Card, Amazon Photos Project, Melissa & Doug Brand Toys, Simple Joys by Carter's Apparel & Echo Dot 3rd Generation
Best selling categories: Household essentials, Health & beauty and Apparel & shoes
👉 Top 100 Amazon Third-Party Sellers [September 2022 Report], by EcomCrew. 19 out of the 20 main Sellers are US based companies, yay! But there’s a different world beyond the top 20…
👉 A behind-the-scenes look at Amazon’s Counterfeit Crimes Unit at work
👉 Brands can now search for, and use, stock images (from Shutterstock) for their ad creatives, via Jon Derkits
👉 Controversy Persists Over Amazon’s Use Of Data To Favor Its Knockoffs
🤓 Amazon Pro Tip
This week’s pro tip is brought to you by my friend Jon Elder aka Black Label Advisor, former Top 3,000 AMZ Seller, Exited his brands for 7 Figures.
If you don't have your Amazon exit in mind, START.
I'll be honest, you need to have at least 24 months to prepare for an exit to maximize your multiple.
Let's cover some basic thing syou need to get right in advance:
Organized financials including P&L statements.
A built out product pipeline for the buyer.
No stock-outs of hero SKUs in the last 12 months.
50% YOY growth at a minimum.
Strong off-Amazon presence. Think Shopify and social media. Buyers are adverse to 100% FBA brands now. Amazon is not enough!
👉 New CNBC documentary on Youtube The Big, Secretive Business Of Amazon’s 100+ Private-Label Brands
👉 Your Q4 Checklist, by BowtiedAmazonian
👉 Alex & Tom aka The Honest Entrepreneurs are launching an FBA course.
I usually don’t recomend any courses as there are lots of them created by created by guys who have not sold a pennie on Amazon.
But this guys are different. I’ve been following them for some time now. They create their own products. They have an exit plan. And they know they’re stuff. Alex & Tom course will feature +200 videos, live Q&A calls and more.
You can join their waitlist here (not an affiliate link, I’m not affiliated with this guys, I just like what they do!)
👉 As expected, Walmart Chinese Sellers are uploading weird products and even weirder product pictures
👉 Walmart Launches New Content Creator Platform
👉 7 best Amazon Seller scanner apps
🧐 Recommended tools
Sellzone is now part of the SEMRush Ecommerce apps ecosystem so you can purchase the hole package (8 apps) or get them 1 by 1 for as low as $9.99.
Here’s the break down of the available apps:
Get your products seen by analyzing search performance on Amazon.
Uncover the external traffic channels of any product on Amazon.
Keyword Research tool – Enrich your listings with the right search terms.
Listing Quality Check
Audit tool – Improve your product pages’ visibility, CTR, and sales.
Monitoring tool – Get instant alerts if something goes wrong.
Ad automation tool – Launch and direct the most profitable advertising campaigns.
Product Research tool – Pick low-competition high-demand products to sell on Amazon.
Free split-testing tool – Even the smallest change can make a difference.
See you in 15 days!
Jordi Ordóñez at jordiob.com