AMZ Seller News #30: Amazon makes sales data public, new 9,000 layoffs and more
AMZ Seller News #30: Amazon makes sales data public, new 9,000 layoffs and more
Oh, and hi to the new subscribers. We are 1,144!
Summary:
What you need to know
Interesting reads
Tip: Amazon translations
Amazon’s tools discounts
This edition is proudly sponsored by our friends at Seller Snap
Seller Snap is an AI algorithmic Amazon repricer capable of detecting the behavior of your competitors and making tailored price adjustments to outsmart your competition.
The Repricer uses a cooperative strategy to secure Buy Box share and maximize profit while avoiding price wars.
📰 What you need to know
👉 Amazon made sales data public in this new A/B test
👉 How to get your products featured on Amazon Inspire
👉 Amazon to lay off 9,000 more workers in addition to earlier cuts, including workers at the Advertising department
👉 Amazon could be working on an AI-powered web browser. Sounds like a new flop, if you ask me.
👀 Interesting reads
👉 Should You Use ChatGPT AI for Amazon Listing Optimization?
👉 Amazon Advertising as a form of price discrimination... for vendors and selling partners?
👉 AmazonLit is a company led by two entrepreneurs who have managed to achieve success working from practically scratch. The eminently practical nature of their way of explaining the reality of selling on Amazon and the fact that they share their own methodology adds a lot of value. This is one of the few FBA courses I recommend.
👉 Mirakl Founders just released a book called The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience. I’ve just ordered mine!
🎩 Tip: Amazon translations
2 weeks ago I ran into my friend Oscar Nogueras (CEO at Ontranslation) and we were discussing some issues we find with clients, especially those who want to expand cross-border sales and use Google Translate, Deepl, or ChatGPT to translate product listings.
The problem is that, often, these translations fall short. It's a shame because many products are perfect for markets like the French or German ones, but sales don't take off.
Oscar told me about one of his clients, Temple Spring. A best seller in the United Kingdom in the bathroom products category. They contacted Ontranslation to improve their listings and increase sales in France and Germany, knowing that in these countries, "bathtub trays" are used, but they still couldn't sell.
Considering that these markets are highly sensitive to language, automatic translation does not work properly, especially in medium to high-priced products, it is necessary to conduct native keyword research that identifies how and what expressions are used to refer to your products.
This goes beyond keyword research tools. Obviously, you need to know the market and its culture.
As Ontranslation offers an SEO translation service for Amazon, after researching the market, they found the following.
DE Google Translate: Badewannentablett
DE Helium and competitors: Badewannenablage
FR Google Translate: plateau de bain
FR Helium and competitors: Planche bain baignoire
Let's take a look at the difference in searches between the one Google Translate gives you vs the properly translated one. This is Helium 10’s Magnet data:
I have no further questions, Your Honor.
That's why translations shouldn't be left in the hands of automation :P
That’s why I always recommend a translation agency such as OnTranslation.
🔧 Amazon tools’ promos
👉 SEMRush’s promo: save 35% on Amazon Seller tools: Search Insights for Amazon + Product Research for Amazon + Keyword Wizard for Amazon + Instant Keyword Research for Amazon + Keyword manager for Amazon
👉 sellerboard - 2 month free: sellerboard is an easy way for Amazon Sellers to analyze your profit and cost effectiveness on Amazon. Through an analysis software you can learn the ways to grow your profit while saving time, and keeping track of the main KPIs of your sells.
👉 Zon.Tools is an Amazon PPC Management and Automation Software to help you optimize and boost your Amazon ads campaigns. Get 15% off lifetime (code: jordiob) or 30% off during 3 months (code: Jordi30)
See you in 15 days!
Best,
Jordi Ordóñez at jordiob.com